23 June, 2011 : - - FCS Team rider Julian Wilson recently gave his new signature fin the FCS JW-1 the official tick of approval by winning the ASP Prime Quiksilver Pro Portugal. Julian was a clear standout during the event and put on a near perfect display in the final against Gabriel Medina.
"This would have to be the biggest win of my career to date, and it feels amazing. It's nice to have all the hard work pay off and everything come together”.
The release of the JW-1 comes after a long development period which saw Julian testing his fin at a variety of different locations around the world. Having only been on the market a short time, the FCS JW-1 is already being adopted by many top ASP professionals.
Julian further commented on his equipment, and how it played a role in the victory. "My boards felt great for the entire week and my new signature FCS fin performed really well in all the different conditions, it did the job perfectly!”.
The FCS JW-1 is a medium size fin geared towards fast, aggressive surfing. The side fin template lends elements of Kelly Slater’s K2.1 and the FCS G-5, delivering fast pivotal surfing in critical sections. A slightly smaller centre fin template also triggers quick tail release.
Thursday, 23 June 2011
Wednesday, 22 June 2011
Jordy Smith Set to Defend Crown at Mr. Price Pro Ballito
BALLITO, Kwa-Zulu Natal, South Africa (Tuesday, June 14, 2011) – International surfing sensation Jordy Smith (Durban) returns to Ballito this July to defend his Mr Price Pro Ballito crown in front of a supporting home crowd.
Last year saw the Durban-born surfer become the fourth South African ever to capture the prestigious title, an honor he shares with 1969 Gunston 500 winner Gavin Rudolph (PE), six times Gunston 500 winner Shaun Thomson (Dbn) 1973 – 1978 and 2006 Mr Price Pro Champion Ricky Basnett (Bluff, Dbn).
“The Mr Price Pro was an event I’d always wanted to win ever since I was a little kid and it was great to do so in front of my friends and family,” Smith said. “It had been several years since I’d last surfed a contest in Ballito, the waves are very different from those in Durban and there is a lot of history with the event as well, so it was very special.”
Smith’s victory in Ballito was significant in that it marked the start to a winning streak that saw him secure a historic victory at the Billabong Pro Jeffreys Bay, putting him in contention for the 2010 ASP World Title.
Winning 34 of his 47 heats, totaling a 72% heat win average, Jordy made every quarterfinal on the ASP World Title Tour but one, finishing second to none other than professional surfing icon 10X ASP World Champion Kelly Slater, at the end of the year.
This year sees Smith face a new challenge in defending his 2010 Mr Price Pro Ballito crown. Twenty-four of the world’s top 35 ASP World Title Tour surfers have entered to compete for a slice of the R1.7 Million prize purse and 6500 ASP ratings points offered by the event’s new Prime status.
Currently rated World No. 5 on the ASP Elite World Title rankings, Smith is the highest ranked surfer in the event but with former winners such as Tanner Guduaskas (USA) 2009, Chris Davidson (AUS) 2008 and Jihad Khodr (BRA) 2007 in the draw, not to mention World No. 12’s Jadson Andre (BRA) and Josh Kerr (AUS), No. 17’s Adrian Buchan (AUS) and 2001 ASP World Champion CJ Hobgood (USA), there are guaranteed to be no easy heats.
“I can’t wait to compete in Ballito again,” Smith said. “All the top guys will be giving it their best shot and it’s not going to be easy against the local guys either. There have been some really good waves in Ballito since the event was moved there and I am looking forward to it.”
With two back-to-back events on home soil – the Mr Price Pro Ballito followed by the Billabong Pro Jeffreys Bay – Smith’s local knowledge at both breaks will give him added advantage against the worlds best as he looks to gain ground in the 2011 ASP World Title race.
“It’s a big bonus to have these contests at home,” Smiith said. “The Mr Price Pro Ballito is always a great event to take part in before J-Bay to try build some momentum, so I’ll be looking to make the most of it. Both are massive contests, so winning either would be incredibly special.”
With just over one month’s break in competition since the Billabong Pro Rio, Smith has invested all of his time and energy into preparing for this all-important African leg.
“The preparation has been great so far, I’ve been in the gym and surfing, and I’m going to go on a surf trip towards the end of the month before getting straight back into action with the Mr Price Pro Ballito. It’s been a good break, but I’m excited about the upcoming events.
With the support of South Africa behind him on Smith is set to emulate his 2010 success on home soil.
The Mr Price Pro Ballito 2011 will include an action packed Beach Festival running in conjunction with the main event. Beach entertainment, extreme sports, dedicated children’s programmes and a lifestyle and retail area, provide plenty of daytime fun. The ever-popular Mr Price Pro Music concerts will take place on the evening of 8 and 9 July at no cost to festivalgoers.
For additional information on the ASP PRIME Mr Price Pro Ballito log on to
Last year saw the Durban-born surfer become the fourth South African ever to capture the prestigious title, an honor he shares with 1969 Gunston 500 winner Gavin Rudolph (PE), six times Gunston 500 winner Shaun Thomson (Dbn) 1973 – 1978 and 2006 Mr Price Pro Champion Ricky Basnett (Bluff, Dbn).
“The Mr Price Pro was an event I’d always wanted to win ever since I was a little kid and it was great to do so in front of my friends and family,” Smith said. “It had been several years since I’d last surfed a contest in Ballito, the waves are very different from those in Durban and there is a lot of history with the event as well, so it was very special.”
Smith’s victory in Ballito was significant in that it marked the start to a winning streak that saw him secure a historic victory at the Billabong Pro Jeffreys Bay, putting him in contention for the 2010 ASP World Title.
Winning 34 of his 47 heats, totaling a 72% heat win average, Jordy made every quarterfinal on the ASP World Title Tour but one, finishing second to none other than professional surfing icon 10X ASP World Champion Kelly Slater, at the end of the year.
This year sees Smith face a new challenge in defending his 2010 Mr Price Pro Ballito crown. Twenty-four of the world’s top 35 ASP World Title Tour surfers have entered to compete for a slice of the R1.7 Million prize purse and 6500 ASP ratings points offered by the event’s new Prime status.
Currently rated World No. 5 on the ASP Elite World Title rankings, Smith is the highest ranked surfer in the event but with former winners such as Tanner Guduaskas (USA) 2009, Chris Davidson (AUS) 2008 and Jihad Khodr (BRA) 2007 in the draw, not to mention World No. 12’s Jadson Andre (BRA) and Josh Kerr (AUS), No. 17’s Adrian Buchan (AUS) and 2001 ASP World Champion CJ Hobgood (USA), there are guaranteed to be no easy heats.
“I can’t wait to compete in Ballito again,” Smith said. “All the top guys will be giving it their best shot and it’s not going to be easy against the local guys either. There have been some really good waves in Ballito since the event was moved there and I am looking forward to it.”
With two back-to-back events on home soil – the Mr Price Pro Ballito followed by the Billabong Pro Jeffreys Bay – Smith’s local knowledge at both breaks will give him added advantage against the worlds best as he looks to gain ground in the 2011 ASP World Title race.
“It’s a big bonus to have these contests at home,” Smiith said. “The Mr Price Pro Ballito is always a great event to take part in before J-Bay to try build some momentum, so I’ll be looking to make the most of it. Both are massive contests, so winning either would be incredibly special.”
With just over one month’s break in competition since the Billabong Pro Rio, Smith has invested all of his time and energy into preparing for this all-important African leg.
“The preparation has been great so far, I’ve been in the gym and surfing, and I’m going to go on a surf trip towards the end of the month before getting straight back into action with the Mr Price Pro Ballito. It’s been a good break, but I’m excited about the upcoming events.
With the support of South Africa behind him on Smith is set to emulate his 2010 success on home soil.
The Mr Price Pro Ballito 2011 will include an action packed Beach Festival running in conjunction with the main event. Beach entertainment, extreme sports, dedicated children’s programmes and a lifestyle and retail area, provide plenty of daytime fun. The ever-popular Mr Price Pro Music concerts will take place on the evening of 8 and 9 July at no cost to festivalgoers.
For additional information on the ASP PRIME Mr Price Pro Ballito log on to
Wednesday, 8 June 2011
Kelloggs in South Africa !
Kellogg's® is one of South Africa's top ten most trusted consumer brands1, and is the country's number one cereal manufacturer in terms of value share.
Kellogg's® Corn Flakes® and All-Bran® arrived on South African shores in 1923, followed by Rice Krispies® in 1929. Back then, Gunn & Co. were the sales representatives distributing Kellogg's® cereals, with full marketing support from W. K. Kellogg. Products were imported from Battle Creek, the UK and Canada until 1948, when Mr Kellogg built his sixth manufacturing plant in the industrial area of Springs, east of Johannesburg
Kellogg Company will sell 55 million boxes of cereal in South Africa. Corn Flakes® is still the biggest seller – testimony to this country's faith in our vintage favourite. Of course, this hasn't stopped Kellogg from introducing a range of creative new products and flavours to supermarket shelves. An extruder installed in the early eighties brought fun cereals like Coco Pops® Crunchers onto South African breakfast tables, and more recently, in 2000, cereal bars hit the aisles: Coco Pops® Cereal and Milk bars, followed by Special K® and All-Bran® bars. There are now various delicious Special K® bar options – proof that Kellogg's® never stops innovating.
Kellogg's® Corn Flakes® and All-Bran® arrived on South African shores in 1923, followed by Rice Krispies® in 1929. Back then, Gunn & Co. were the sales representatives distributing Kellogg's® cereals, with full marketing support from W. K. Kellogg. Products were imported from Battle Creek, the UK and Canada until 1948, when Mr Kellogg built his sixth manufacturing plant in the industrial area of Springs, east of Johannesburg
Kellogg Company will sell 55 million boxes of cereal in South Africa. Corn Flakes® is still the biggest seller – testimony to this country's faith in our vintage favourite. Of course, this hasn't stopped Kellogg from introducing a range of creative new products and flavours to supermarket shelves. An extruder installed in the early eighties brought fun cereals like Coco Pops® Crunchers onto South African breakfast tables, and more recently, in 2000, cereal bars hit the aisles: Coco Pops® Cereal and Milk bars, followed by Special K® and All-Bran® bars. There are now various delicious Special K® bar options – proof that Kellogg's® never stops innovating.
Sunday, 5 June 2011
2011 ASP World Tour Rookie Julian Wilson has signed with Nike 6.0. The prodigious natural-footer from Australia’s Sunshine Coast is already an international heavy-hitter with several successful forays into the ASP World Tour as a wildcard, a profile biopic Scratching The Surface and his last-minute Hawaiian heroics to claim a spot onto the 2011 ASP World Tour.
Saturday, 4 June 2011
Earlier today, Australian prodigy Julian Wilson pulled away from the warm, nurturing embrace of Quiksilver for a brief stay on the homepage of Nike 6.0. The homepage featured a Q & A with Wilson, and an image of him surfing with a 6.0 logo on his board. However, a mere 45 minutes after the ASP reported on the story, Nike 6.0 removed Wilson from its website altogether. What does this mean? Although it seemed like someone jumped the gun on adding Julian to the Nike 6.0 homepage, subsequent announcements and press releases confirm that Wilson is walking away from Quik in a new pair of Nikes.
Thursday, 2 June 2011
Wednesday, 1 June 2011
WCT BILLABONG PRO _ J BAY
On this planet there are certain waves that define what kind of surfer you are. Some guys go by “Pipe specialist,” while an even more select few are referred to as “good at J-Bay.” For over four decades now, the best right-hand pointbreak in the world, Jeffreys Bay, South Africa, has been one of surfing’s most defining proving grounds. Once again, it will be a momentous affair. Often sited as the turning point of the ASP World Tour season, the Billabong Pro Jeffreys Bay, has the capacity to make or break a world title run.
“Kelly’s obviously the man to beat out there,” says Taj Burrow. “At J-Bay last year he had four wins already, but things are a little bit different this year, and that makes things really interesting as we head down the back stretch of the tour.
With its wide-open, racetrack walls, and cavernous tube sections, J-Bay is an elite surfer’s dream line-up. Think of the names that have carved themselves a place on the historic walls: Shaun Tomson, Mark Occhilupo, Tom Curren, Kelly Slater, Andy Irons, Joel Parkinson, and Taj Burrow, some of the best surfers to step on a board in the last 30 years.
During Easter week in 1964 a group of six Cape Town surfers pulled up to the dunes and rocky point of Jeffreys Bay and rode “Supertubes,” for the first time. They knew they’d found something good, but probably never imagined how good. 45 years later there’s over $340,000 in prize money at stake, but more importantly, there’s a chance to have your name etched among legends and be known as “good at J-Bay.”
World’s best surfers head for Jeffreys Bay in July as Billabong Pro goes green
The world’s top 45 ranked professional surfers will be heading for the renowned waves of Jeffreys Bay in July for the 24th edition of the Billabong Pro, Stop No.5 of 10 on the 2010 Association of Surfing Professionals (ASP) World Tour and the first South African surfing event to make a concerted effort to reduce its impact on climate change.
Supertubes, the 300 meter stretch of coastline universally acknowledged as one of the planet’s top 10 high performance surf breaks, will again be the venue for what has become Africa’s most prestigious and lucrative surfing tournament.
Scheduled for 15-25 July, the 11-day window period allows organizers to select the best possible conditions to guarantee spectacular action during the three days of competition required to determine the champion.
Billabong is taking another step on its environmental sustainability journey by utilizing the immense interest in the event to heighten awareness of local and global surf communities to the challenge of climate change, and how we all need to become part of the solution
"At the 2011 Billabong Pro it’s not just the waves at Supers that will be green, we will be making sure our event is too,” says Peter Nicholson, Marketing Manager for Billabong South Africa. “Together with our partners Cleaner Climate we’ve calculated our carbon footprint and have identified and implemented numerous green initiatives to reduce the environmental impact of the event.”
These initiatives include using renewable energy, biodegradable food and beverage containers and paper not plastic bags along with waste and wetsuit recycling. The remaining emissions will be offset using Kyoto compliant carbon credits to ensure that the 2011 Billabong Pro is a low carbon, climate friendly event.
“I always look forward to J-Bay,” Parkinson said recently. “There is such a good vibe surrounding the contest and on our lay days we can enjoy so many different activities. You never get bored in South Africa and when Supers is on, there is no other place I would rather be in July!”
All the action will be covered via web casts featuring live scoring, video footage with multiple camera angles, slow-motion replays, video on demand highlights of previous heats and interviews accompanied by a choice of expert commentary in English, Spanish. Portuguese and French.
The eyes of the surfing world will be firmly fixed on Jeffreys Bay from 15-25 July as hundreds of thousands of surf fans worldwide log millions of page impressions while following the fortunes of their favorite surfers on www.billabongpro.com around the clock.
For those attending the Billabong Pro there is also the legendary party atmosphere in J-Bay throughout the event. The details of the live music shows and other entertainment functions are currently being compiled. Watch this space.
“Kelly’s obviously the man to beat out there,” says Taj Burrow. “At J-Bay last year he had four wins already, but things are a little bit different this year, and that makes things really interesting as we head down the back stretch of the tour.
With its wide-open, racetrack walls, and cavernous tube sections, J-Bay is an elite surfer’s dream line-up. Think of the names that have carved themselves a place on the historic walls: Shaun Tomson, Mark Occhilupo, Tom Curren, Kelly Slater, Andy Irons, Joel Parkinson, and Taj Burrow, some of the best surfers to step on a board in the last 30 years.
During Easter week in 1964 a group of six Cape Town surfers pulled up to the dunes and rocky point of Jeffreys Bay and rode “Supertubes,” for the first time. They knew they’d found something good, but probably never imagined how good. 45 years later there’s over $340,000 in prize money at stake, but more importantly, there’s a chance to have your name etched among legends and be known as “good at J-Bay.”
World’s best surfers head for Jeffreys Bay in July as Billabong Pro goes green
The world’s top 45 ranked professional surfers will be heading for the renowned waves of Jeffreys Bay in July for the 24th edition of the Billabong Pro, Stop No.5 of 10 on the 2010 Association of Surfing Professionals (ASP) World Tour and the first South African surfing event to make a concerted effort to reduce its impact on climate change.
Supertubes, the 300 meter stretch of coastline universally acknowledged as one of the planet’s top 10 high performance surf breaks, will again be the venue for what has become Africa’s most prestigious and lucrative surfing tournament.
Scheduled for 15-25 July, the 11-day window period allows organizers to select the best possible conditions to guarantee spectacular action during the three days of competition required to determine the champion.
Billabong is taking another step on its environmental sustainability journey by utilizing the immense interest in the event to heighten awareness of local and global surf communities to the challenge of climate change, and how we all need to become part of the solution
"At the 2011 Billabong Pro it’s not just the waves at Supers that will be green, we will be making sure our event is too,” says Peter Nicholson, Marketing Manager for Billabong South Africa. “Together with our partners Cleaner Climate we’ve calculated our carbon footprint and have identified and implemented numerous green initiatives to reduce the environmental impact of the event.”
These initiatives include using renewable energy, biodegradable food and beverage containers and paper not plastic bags along with waste and wetsuit recycling. The remaining emissions will be offset using Kyoto compliant carbon credits to ensure that the 2011 Billabong Pro is a low carbon, climate friendly event.
“I always look forward to J-Bay,” Parkinson said recently. “There is such a good vibe surrounding the contest and on our lay days we can enjoy so many different activities. You never get bored in South Africa and when Supers is on, there is no other place I would rather be in July!”
All the action will be covered via web casts featuring live scoring, video footage with multiple camera angles, slow-motion replays, video on demand highlights of previous heats and interviews accompanied by a choice of expert commentary in English, Spanish. Portuguese and French.
The eyes of the surfing world will be firmly fixed on Jeffreys Bay from 15-25 July as hundreds of thousands of surf fans worldwide log millions of page impressions while following the fortunes of their favorite surfers on www.billabongpro.com around the clock.
For those attending the Billabong Pro there is also the legendary party atmosphere in J-Bay throughout the event. The details of the live music shows and other entertainment functions are currently being compiled. Watch this space.
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