Kelloggs in South Africa !

Kellogg's® is one of South Africa's top ten most trusted consumer brands1, and is the country's number one cereal manufacturer in terms of value share.

Kellogg's® Corn Flakes® and All-Bran® arrived on South African shores in 1923, followed by Rice Krispies® in 1929. Back then, Gunn & Co. were the sales representatives distributing Kellogg's® cereals, with full marketing support from W. K. Kellogg. Products were imported from Battle Creek, the UK and Canada until 1948, when Mr Kellogg built his sixth manufacturing plant in the industrial area of Springs, east of Johannesburg

Kellogg Company will sell 55 million boxes of cereal in South Africa. Corn Flakes® is still the biggest seller – testimony to this country's faith in our vintage favourite. Of course, this hasn't stopped Kellogg from introducing a range of creative new products and flavours to supermarket shelves. An extruder installed in the early eighties brought fun cereals like Coco Pops® Crunchers onto South African breakfast tables, and more recently, in 2000, cereal bars hit the aisles: Coco Pops® Cereal and Milk bars, followed by Special K® and All-Bran® bars. There are now various delicious Special K® bar options – proof that Kellogg's® never stops innovating.